Products

Our products are the businesses right here in downtown Vista. Events like these help promote our product, the local business. So please make sure to note the surrounding businesses during the event and get to know them. The Vista Village Business Association organizes a number of events to help promote downtown businesses. Please check the VVBA website for more information. Click here for VVBA Website

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The VVBA is a non-profit corporation governed by a 15-member Board of Directors representing all downtown businesses - merchants, professionals, services, and financial institutions. The Board is elected from the membership and serves without compensation. The Board determines the programs based on input from the businesses and the budget required to pursue the objectives of the organization to meet the needs of its members. The board meets on the third Thursday of the month at 8 a.m. at the VVBA office. (More about our board.) Every licensed business, insurance company, and financial institution within the BID boundaries is automatically a member of the VVBA.

The VVBA serves the downtown Vista area through an executive director who works with member volunteers who serve on various committees. Committee issues and programs are identified and planned by the membership. Here are the VVBA Committees:

· Design: Enhancing the visual quality of downtown Vista using the basic design elements in the existing environment. Regular meetings 8 a.m. second Wednesday of month.

· Organization: Building an effective volunteer-driven management organization, guided by professional staff, with public and private support. Regular meetings 8 a.m. fourth Wednesday of month.

· Economic Restructuring: Recruitment of new businesses to balance the retail/service mix, putting vacant space back into productive use and improving the District's competitive market position. Regular meetings 8 a.m. first Thursday of month.

· Promotion: Planning and advertising the downtown as a unified shopping area through promotional events and marketing. Regular meetings 5:15 p.m. third Wednesday of month.